SXSW Festival
March 22, 2011
SXSW kicked off last week and we were there to get the inside track. This year there was more of an impetus on the interactive and media aspects of the industry but as always the bands took centre stage so let us take you through our highlights of the week from start to finish.
The Music
We’ve picked out 10 bands and shows that stood out to us this year so check out the above pic to see who stole the show. From l to r: Dry The River @ the New Shapes Party, Jonquil @ PureVolume, Seasick Steve @ the PIAS Party, Penguin Prison @ the Neon Gold Party, Odd Future, Grouplove @ the New Shapes Party, The Jezabels @ Mohawks, T.E.E.D @ The British Embassy, 1,2,3 @ Club De Ville and Brother @ the New Shapes Party.
Drawing all the headlines this year though were Odd future with the most talked about shows and mid stage walk offs, the band wagon continues as they look to be a permanent fixture in the bologosphere and beyond. Also of note were Jack White and The Strokes who stormed through their comeback shows to the delight of all onlookers.
The Media
The talk of the music conference was the launch of new version of the ‘Topspin’ platform, which facilitates simple direct-to-fan business, selling anything including tickets, audio, video, merchandise, monthly memberships etc. whilst tracking extreme detail on customer profile.
A singular powerful tool with real time information for reactive marketing which pulls together widgets and assets. Before, the user would have to utilise multiple platforms that were not compatible with each other.
http://www.topspinmedia.com/
Talk of the interactive conference was the new social media offering ‘Scavenger’, which although similar to foursquare is much more strategic in its development and sounds like one to watch.
http://www.scvngr.com/
P&S
We also fronted a panel on the subject of UK Music Supervision and Independent Music which then spilt into discussions of working with brands and how it now seems easier for artists to engage in brand relationships whilst retaining credibility, the concept of selling out no longer seems to apply so long as the fit works.
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